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A number of online retailers do offer an interest free period when buying on credit. The length of this period depends on how much you wish to borrow. For example if you borrow over £500 you will usually get the longest interest free period possible, which is usually 12 months. However, if you only borrow around £50 you may only get a 3-4 months interest free.
There are also a large number of online stores and catalogues which do charge interest on what you borrow from day 1. Although this may seem like the worst option, it is not always the case. For example, retailers that charge interest immediately tend to have much lower interest rates than those that charge interest after an initial interest free period. So, if you are looking to borrow for a long period of time, over a year say, then these stores may well be best for you!
Always check the terms and conditions of each store before you buy and weigh up your options to determine which one is the best for you and your budget.